Tundra has partnered with Bendix since 2018, when we launched their original website with a primary focus on passenger vehicles. In the years since, the business has grown significantly, expanding its product range, regional reach, and digital complexity in ways the original platform was never built to accommodate.
The existing site could no longer keep pace. Product data had outgrown its architecture, regional markets required dedicated digital presences, and the platform lacked the flexibility to support where the business was heading.
Bendix engaged us to deliver a full rebuild, one that could handle multi-site complexity, deep data integrations, and a migration away from their legacy platform, all without sacrificing performance, editorial control, or the stability their teams depend on day to day.
Website redesign and redevelopment
A complete rebuild designed to support global growth, complex product data, and a more future-focused brand experience.
The brief
What we did
Building for complexity and scale
At the heart of this project was a challenge that went well beyond visual design: how do you manage enormous, ever-changing product data across multiple markets, in a way that's accurate, performant, and built to last?
We worked closely with Bendix's internal product team and their European data platform partners, TecAlliance, to design an integration layer capable of normalising and transforming source data from the outgoing platform, feeding structured product information into the new CMS and frontend, and providing extensible endpoints ready to accommodate future data sources as the business continues to evolve. This required detailed technical mapping, iterative API refinement, and a series of cross-timezone workshops to align on formats, edge cases, and error handling.
Technical refresh
The rebuild also brought a full technical refresh. The CMS was upgraded to the latest version of Craft, improving performance, security, and editorial workflows, while a Nuxt-powered frontend delivered faster, smoother experiences across the board.
Multi-site, multi-brand support
The new architecture was designed from the ground up to support Bendix's expanding footprint: a primary Australian flagship site, regionally tailored sites for key Southeast Asian markets, and a completely distinct presence for Bendix Moto, their motorcycle-focused brand. Shared components and templates carry consistency across all of them, while localisation capabilities allow each market to speak to its own audience.
Design refresh
With the technical foundations in place, we took the opportunity to refresh the visual identity to match. Working collaboratively with the Bendix team, we rethought imagery, content structure, and brand expression, designing something that doesn't just work better, but feels like the future of the business.
The Impact
The rebuilt platform gives Bendix something their previous site never could: room to grow. Multi-site support, scalable product data integration, a modern CMS and frontend st
Internal teams now publish and manage content with greater autonomy. Load times are faster, user experience is consistent across markets, and the architecture is ready for future features and integrations as the business continues to expand.
More than resolving the technical debt of the old platform, the project gave Bendix a digital presence that finally matches the scale and ambition of the business behind it.
