Blog

The dangers of assumption-driven design

Assumptions can lead to significant pitfalls when designing and building digital products and services, and what we deliver to the communities we serve. At best, they may waste your team or your audience’s time. At worst, they may lead to real and lasting harm. So, what are the dangers of assumption-driven design and how can we best identify and work past them, towards empathic and data-driven design?

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IWD 2024: In Conversation with Sam Mitsios

For the final conversation in our IWD series, we put the spotlight on our very own Sam Mitsios, co-owner and director of Tundra. Sam reflects on what it was like taking on agency ownership at 31 years old during a global pandemic, what it's like to be the only woman in some rooms, and why she thinks 'having it all' is a toxic aspiration.

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IWD 2024: In conversation with Dina Tutungi

Part five in our IWD conversation series, this week we speak to Dina Tutungi, incoming CEO at Slater + Gordon; a leading social justice law firm that we’ve partnered with here at Tundra for close to a decade. Dina generously took the time to share what she’s hoping to achieve as CEO, how her background has shaped her leadership style, and the bias she’s faced as a woman from a culturally diverse background in the legal industry.

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IWD 2024: In conversation with Lisa Mackenzie

Part four in our IWD conversation series, we speak to Lisa Mackenzie, Digital Content Advisor for Community Engagement at Country Fire Authority. Lisa generously took the time to share her journey with CFA, and how she’s handled a career in two male dominated industries—music and fire services—as a young woman.

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IWD 2024: In conversation with Nicole Nightingale

Part three in our IWD conversation series, we speak to Nicole Nightingale, National Digital Marketing Manager at Metricon, one of our valued client partners. Nicole generously took the time to share the lessons she’s learned in her journey to becoming the National Digital Marketing Manager at Australia's leading home builder.

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IWD 2024: In conversation with Tegan Wotton

Part two in our IWD conversation series, we speak to Tegan Wotton, a Creative Director at Melbourne agency Space Between, who we’ve been lucky to work alongside over the last 10 years. She generously took the time to share part of her journey with us, and lessons she’s learned creating game-changing creative for top global brands.

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IWD 2024: In conversation with Jessica Gabai

As part of our IWD conversation series we spoke to Jessica Gabai, Chief Information and Risk Officer at Metricon, one of our valued client partners. Jess generously took the time to share the lessons she’s learned in her journey to becoming the national marketing manager at Australia's leading home builder.

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How accessibility helps your SEO

Discover how your efforts to improve website accessibility also pay dividends for search engine optimisation.

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A/B and multivariate testing: Part II

A step by step guide to A/B testing and multivariate testing your website to improve your conversion rate.

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My freshman year as a Tundra designer

Monday morning. Blasting some bangers through the office and bopping at my desk in our final working week of 2023, and it got me reflecting on my first full year as a Digital Designer at 188 Gertrude St, Fitzroy...

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10 basic steps to make your website accessible

Discover the basics of website accessibility and ensure you are making your content available to everyone.

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Why you need a UVP (and how to create one)

Understand the importance of your unique value proposition and how to develop one that sells your business.

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Designing the perfect call to action button

Strong calls to action are almost always characterised by a focus on compelling action words.

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AB and Multivariate Testing for Success: Part I

Understand how these methods work, when to use them, and their benefits in improving websites and user experiences.

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What is a headless CMS?

What a headless CMS is and how it fits into the modern web development environment.

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A guide to UX/UI localisation

There’s a lot to consider when it comes to localisation, from font choice to iconography. Here are our top tips for designing for international markets.

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A beginners guide to AI: a risk/benefit analysis

Discover the brave new world of AI - how it works, its history, its business applications and potential downsides.

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How well do you know your customer? Consumer trends in 2023

An outline of emerging consumer trends in 2023, and a look at opportunities to meet customer and user needs.

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A guide to using AI chatbots

A survey of the main AI chatbot players: ChatGPT, GPT-4, Bing and Bard, and how content professionals can wisely harness the power of this emerging technology.

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How to migrate to Google Analytics 4

Get ready for Google Analytics 4. Learn what Google's new platform brings and how you can migrate your existing installation to the new platform before July's deadline.

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Why we keep coming back to Craft CMS

We’ve been working with Craft CMS since 2017. Find out why it delivers best on our clients’ requirements.

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Flat structures that elevate entire teams

We have two teams at Tundra. And within those teams, there are no layers of hierarchy or reporting lines. Just a team (or two) of adults who work together to get a job done.

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Our five (pretty simple) studio values

As an agency, we’ve worked hard to really hone our studio processes. If the pandemic confirmed anything for us at Tundra, it was that we really do have our priorities in the right order.

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The new Hybrid model: WFH is out, WFA is in

More and more, employees are turning away from the 9 to 5 model and instead looking for workplaces that offer them a genuine work-life balance.

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How we’re nurturing junior talent

The next generation of our studio will only be as good as the next generation we hire and onboard. A strategy that encourages and supports this shift now will be far more successful in future.

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