Showing: 18 blog posts
How accessibility helps your SEO
Discover how your efforts to improve website accessibility also pay dividends for search engine optimisation.
A/B and multivariate testing: Part II
A step by step guide to A/B testing and multivariate testing your website to improve your conversion rate.
My freshman year as a Tundra designer
Monday morning. Blasting some bangers through the office and bopping at my desk in our final working week of 2023, and it got me reflecting on my first full year as a Digital Designer at 188 Gertrude St, Fitzroy...
Why you need a UVP (and how to create one)
Understand the importance of your unique value proposition and how to develop one that sells your business.
Designing the perfect call to action button
Strong calls to action are almost always characterised by a focus on compelling action words.
AB and Multivariate Testing for Success: Part I
Understand how these methods work, when to use them, and their benefits in improving websites and user experiences.
What is a headless CMS?
What a headless CMS is and how it fits into the modern web development environment.
A guide to UX/UI localisation
There’s a lot to consider when it comes to localisation, from font choice to iconography. Here are our top tips for designing for international markets.
A beginners guide to AI: a risk/benefit analysis
Discover the brave new world of AI - how it works, its history, its business applications and potential downsides.
How well do you know your customer? Consumer trends in 2023
An outline of emerging consumer trends in 2023, and a look at opportunities to meet customer and user needs.
A guide to using AI chatbots
A survey of the main AI chatbot players: ChatGPT, GPT-4, Bing and Bard, and how content professionals can wisely harness the power of this emerging technology.
How to migrate to Google Analytics 4
Get ready for Google Analytics 4. Learn what Google's new platform brings and how you can migrate your existing installation to the new platform before July's deadline.
Design Darwinism: Why some design patterns prevail
Why do some design patterns prevail, while newer trends fade away? Learn how design patterns help us create simple, usable interfaces.
Why we keep coming back to Craft CMS
We’ve been working with Craft CMS since 2017. Find out why it delivers best on our clients’ requirements.
Flat structures that elevate entire teams
We have two teams at Tundra. And within those teams, there are no layers of hierarchy or reporting lines. Just a team (or two) of adults who work together to get a job done.
Our five (pretty simple) studio values
As an agency, we’ve worked hard to really hone our studio processes. If the pandemic confirmed anything for us at Tundra, it was that we really do have our priorities in the right order.
The new Hybrid model: WFH is out, WFA is in
More and more, employees are turning away from the 9 to 5 model and instead looking for workplaces that offer them a genuine work-life balance.
How we’re nurturing junior talent
The next generation of our studio will only be as good as the next generation we hire and onboard. A strategy that encourages and supports this shift now will be far more successful in future.