Through workshops and collaborative exploration and design activities, we get a thorough understanding of your goals, challenges and specific requirements. These give us a clear picture of what you want to achieve, while we also explore how to achieve them together as one combined project team.
Products work best when they align with existing user needs and behaviours. We use a broad range of research methods from qualitative and quantitative to behavioural and attitudinal, to get a complete picture of your users’ contexts, motivations and behaviours. By engaging your audience regularly at all stages of the project lifecycle, we can create models of our users, gather important insights and requirements, and test our thinking to validate our solutions before the product launches.
With our business objectives and our user needs captured and clearly defined and crystallised into a cohesive strategy and documented scope, we get to work on the structure, skeleton and surface of the product. Through journey-mapping, information architecture and testing of a wide variety of ideas, we end up with a more robust solution that executes our strategy to a T.
Wireframing + prototyping
As we ideate on the right solution to solve the problems we’ve identified, we start to create wireframes and prototypes. These artefacts enable us to explore a range of options, test their viability and move forward with more defined, validated requirements.