Email Design System

A custom-branded email design system, built in Figma and exported straight into your CRM — so sending a great-looking, on-brand email is never more than a few clicks away.

What is an Email Design System?

Most teams either hire an agency to design every email from scratch, or end up stitching together templates that slowly drift from their brand. Neither is a great long-term option.

An Email Design System gives you a library of on-brand, reusable email components — headers, heroes, product blocks, CTAs, footers — built once in Figma and ready to drop into any campaign. When you're ready to send, we export it directly into your CRM as production-ready HTML, tested to render properly across inboxes.

It's a smart middle ground: more considered and on-brand than a generic template, and far faster and cheaper than briefing a new design for every send.

What’s included

Every Email Design System engagement includes:

  • Custom Figma component library — headers, heroes, image + text blocks, product/CTA cards, footers, and more
  • Design styled entirely to your brand — colours, type, and visual identity
  • Responsive layouts — tested across desktop and mobile before export
  • Export to your CRM of choice — production-ready HTML, ready to schedule
  • A system your team can keep using — no design or dev skills required to send the next campaign

Built on Emailify, exported to your CRM

We build your design system using Emailify, a Figma-to-HTML tool purpose-built for email. Once your components are designed and approved, we export clean, tested HTML and push it directly into your CRM — supporting Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, Pardot, Braze, ActiveCampaign, Dotdigital, Customer.io, and 40+ other major platforms.

  • Figma

    Your design system lives in Figma — the same place your brand and marketing teams already work, with full visibility over every component.

  • Emailify

    Production-ready HTML exported in one click, built to render properly across Gmail, Outlook, Apple Mail, and other major clients.

  • Your CRM

    We push finished templates or campaigns directly to your platform — ready to schedule, no manual rebuilding required.

Two ways to work with it

Once your design system is built, there are two ways to put it to work — pick one, or mix both as needed:

  • Fully designed campaigns

    We design and build each individual email using your system, and push it straight to your CRM ready to schedule. Ideal if you want a polished, considered send every time without managing the design yourself.

  • Reusable templates

    We build a set of flexible templates from your design system and hand them over in your CRM. Your team can then populate, adapt, and send campaigns independently going forward.

Let's work together

Get in touch

How it works

We've kept this as low-effort as possible for your team. Here's what to expect:

  1. 1.Kick off

    A short kick-off call to understand your brand, your CRM, and the kinds of emails you send most — newsletters, promotions, transactional, or all of the above.

  2. 2.We design

    We build your component library and email designs in Figma, styled to your brand, ready for your review.

  3. 3.You review

    We share the Figma file for feedback, with a round of revisions built in before anything is exported.

  4. 4.We export and connect

    Using Emailify, we export tested, responsive HTML and push it directly into your CRM — as finished campaigns, reusable templates, or both.

  5. 5.You’re set up to send

    Your team can start sending immediately, with a system in place to keep every future email on-brand.

Why a design system over one-off emails or DIY templates?

FeatureTundra Email Design SystemOne-off / DIY emails
Your brand, not a templateCustom-styled to your brandTemplate-based — looks like everyone else
Consistency over timeEvery email pulls from the same systemBrand drifts email to email
Speed to sendReusable components, quick to assembleRedesigned or rebuilt each time
No hand-codingProduction-ready HTML exported for youManual coding or clunky drag-and-drop builders
Works with your CRMPushed directly into your platformManual upload and formatting each send
Grows with your teamTemplates your team can self-serveReliant on one person or agency each time

Frequently Asked Questions

No — if you already have brand guidelines, we'll design to them. If not, we can work with what you have (logo, colours, an existing website) to keep things consistent.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. We can confirm the details for your specific requirements during the initial briefing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. We can confirm the details for your specific requirements during the initial briefing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. We can confirm the details for your specific requirements during the initial briefing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. We can confirm the details for your specific requirements during the initial briefing.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. We can confirm the details for your specific requirements during the initial briefing.

Ready to get started?

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