Google Analytics
Google Analytics 4 (GA4) is the latest version of Google's web analytics platform. Come July, it will be the only version of Google Analytics available. It’s time for businesses and organisations to transition to the new version of Google Analytics as soon as possible to access crucial data insights.
What’s new?
Some key features and changes in GA4:
Event-based data instead of session-based data
Cross-platform tracking (eg. websites and apps)
AI insights offer more sophisticated insights into user behaviour
Privacy-focused
Streamlined reporting
Overall, GA4 represents a significant update to the Google Analytics platform. It will give businesses more comprehensive and sophisticated insights into user behaviour, which can help drive better marketing and product decisions.
Read more about Google Analytics 4 on our blog
GA4 migration
We take your existing Universal Analytics and set up Google Analytics 4 to capture the most relevant data for your business or organisation, utilising the new, enhanced features available within GA4.
Analytics Planning
Strategic planning to ensure your analytics are providing you with the insights you need. After we have a thorough understanding of your business, we will strategise and document what should be tracked, how we will best implement the tracking, and what the data means.
GA/GTM setup + management
Setting up a new or managing a pre-existing GA and GTM install, to ensure your analytics are as optimised as possible.
Reporting and dashboard setup
Creating custom reports and dashboards based on your needs, giving you access to all the data you need in one place.
Analysis and recommendations
Applying our analytics expertise, we can handle reporting for you, including data analysis and optimisation recommendations.
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