Surveys + analytics
The modern web is a sea of data and opportunity. We can generate and thoroughly analyse this data to get a comprehensive understanding of both user attitudes and behaviours. This data can steer us towards further questions to be answered, important areas of focus, or powerful insights to build directly into your product.
Focus groups + interviews
Speaking directly to users about their needs, expectations, motivations, behaviours and past experiences unlocks a treasure trove of information that we use to shape our understanding of a problem or challenge. This then guides our thinking throughout the entire project, so we have a north star with which to guide our solutions.
There is nothing more insightful than sitting someone down in front of your product and observing how they use it. Where do they come unstuck? How are they attempting to achieve their goals? And, does this align with how we’re trying to guide them there in the first place? Whether it’s your existing product, or our own proposed design solutions and prototypes, we rigorously and methodically test these to uncover problems and validate solutions.
Close observation of real users ‘in the wild’, in their own contexts, on their own devices, is an incredibly powerful tool not just in understanding the usability of your product, but also in understanding the non-digital influences within their environment that might have an impact on their experience.
Card sorting + tree testing
The underlying structure and labelling of the pages and categories of your website or app is a vital factor in its overall navigability. We engage real users to get a better understanding of their mental models in relation to your products and services through both card sorting and tree testing activities. The data from this research directly informs how your product is presented to your users.
Participatory + codesign activities
We do not design for users, we design with users. Through a range of participatory and codesign activities (some mentioned above), we ensure your users are equal partners in the decision making process of designing and improving your product.