# Tundra > Tundra is a digital agency. Founded in Melbourne in 2004. We're a people-led, pragmatic creative studio. This file provides a concise guide to the most useful public pages on the Tundra website. For an exhaustive list of crawlable URLs, use /sitemap.xml. ## Core Pages - [Home](https://www.tundra.com.au/): Overview of Tundra, featured work, clients, services, and recent posts. - [Work](https://www.tundra.com.au/work/): Selected case studies and project outcomes. - [Services](https://www.tundra.com.au/services/): Ideas, innovation + impact— powered by digital - [About](https://www.tundra.com.au/about/): Company background, values, team, clients, and culture. - [Careers](https://www.tundra.com.au/about/careers/): Open roles and information about working at Tundra. - [Blog](https://www.tundra.com.au/blog/): Articles, insights, and updates. - [Contact](https://www.tundra.com.au/contact/): Contact details and enquiry options. - [Privacy Policy](https://www.tundra.com.au/privacy-policy/): Privacy policy and data handling information. ## Services - [User research](https://www.tundra.com.au/services/user-research/): Ultimately, it’s your users who define the success of your product, so audience involvement and inclusion in the design journey, both directly and indirectly, is a vital part of our process and expertise. - [Content creation + copywriting](https://www.tundra.com.au/services/content-creation-copywriting/): Most digital products exist to deliver content. Making sure that content is clear, engaging, and built around what users need is key to success, and increasingly important for how AI-powered search surfaces it. - [UX strategy + design](https://www.tundra.com.au/services/ux-strategy-design/): Having a solid foundational UX strategy for your digital product ensures your project is on the right path towards success. - [Campaign + launch experiences](https://www.tundra.com.au/services/campaign-launch-experiences/): Global product launches, digital activations, and campaign moments often require digital experiences that communicate quickly and create impact. We design digital campaign rollouts, and interactive activations that bring brand stories to life across a wider media ecosystem, creating moments that are engaging, easy to explore, and built to perform. - [Digital experience design](https://www.tundra.com.au/services/digital-experience-design/): We design digital experiences where brand, storytelling, and usability work together. Through clear interfaces, thoughtful interactions, and intuitive user journeys, we create experiences that feel coherent, purposeful, and easy to move through. - [Website + platform design](https://www.tundra.com.au/services/website-application-design/): Websites are often the primary way people interact with a brand. We design marketing websites and digital platforms that are clear, scalable, and flexible, helping brands communicate confidently while supporting usability, performance, and growth over time. - [Motion](https://www.tundra.com.au/services/motion/): Motion is used to visually bring brands to life and helps them tell the story clearly across campaigns, platforms, and digital ecosystems. Combining design thinking with production expertise, our work spans campaign motion, digital advertising, and motion systems, delivered through a collaborative, scalable, and flexible approach. - [Frontend development](https://www.tundra.com.au/services/frontend-development/): We are passionate about development of robust, scalable code, consistently employing best-practice methodology and cutting-edge solutions. - [Backend development](https://www.tundra.com.au/services/backend-development/): We build reliable, high-performing websites that are easy to manage and built to scale. Our focus is on creating a strong technical foundation that supports your content, your team, and future growth. - [Quality assurance](https://www.tundra.com.au/services/quality-assurance/): QA is a crucial part of everything we do. QA allows us to safely validate that the products we create deliver excellent usability, functionality, and performance. - [AI tooling and intelligent workflows](https://www.tundra.com.au/services/ai-tooling-and-workflows/): Tundra helps organisations use AI effectively across content production, UX, development and search. Reduce repetitive work, strengthen digital performance and scale with confidence. - [Answer Engine Optimisation (AEO)](https://www.tundra.com.au/services/answer-engine-optimisation-aeo/): Search is not just search anymore. Search plus AI powered tools, large language models (LLMs) and emerging AI agents are becoming the first place people go for answers. If your brand, content and expertise are not visible to them, you are not part of the results. ## Work - [Bendix, Website redesign and redevelopment](https://www.tundra.com.au/work/bendix-website-redesign-and-redevelopment/): See how Tundra partnered with Bendix on a complete website redesign and redevelopment, delivering a scalable digital platform with Craft CMS, Nuxt.js, multi-site architecture, and automotive product data integrations to support global growth and improved user experiences. - [Eden Brae Homes, Website redesign and replatform](https://www.tundra.com.au/work/eden-brae-homes-website-redesign-and-replatform/): See how Tundra helped Eden Brae Homes improve digital performance through website redesign, replatforming, UX strategy and development. - [Tundrai, Conversational AI for event experiences](https://www.tundra.com.au/work/conversational-ai-for-event-experiences/): Explore how Tundra created Tundrai, a conversational AI experience combining strategy, UX design and emerging technology to improve engagement and utility. - [Yoorrook Justice Commission, Website design and development](https://www.tundra.com.au/work/yoorrook-website-design-and-development/): Discover how Tundra designed and developed Yoorrook Justice Commission’s Official Public Record website, a culturally grounded digital archive supporting truth telling, education and lasting impact in Victoria. - [Monash University, Educational video + online quiz](https://www.tundra.com.au/work/monash-uni-educational-video-online-quiz/): Tundra partnered with Monash University to create educational video content and an interactive quiz that improved student engagement. - [Country Fire Authority, Evaluation + benchmarking](https://www.tundra.com.au/work/cfa-evaluation-benchmarking/): Find out how Tundra helped Country Fire Authority assess digital performance through evaluation, benchmarking and strategic recommendations. - [Nike, Digital campaigns](https://www.tundra.com.au/work/nike-digital-campaigns/): Through years of experience, Tundra has developed an airtight process which supports the efficient design and delivery of large scale media campaigns for our client partners. - [Victorian Auditor-General’s Office, User research + optimisation report](https://www.tundra.com.au/work/vago-report-user-research-optimisation/): Discover how Tundra helped VAGO improve digital experiences through user research, optimisation insights and evidence-based recommendations. - [Minifie Architects, Website redesign and replatform](https://www.tundra.com.au/work/minifie-architects-website-redesign-and-replatform/): Minifie Architects engaged Tundra for a website redesign and replatform focused on stronger UX and a more modern digital presence. - [Country Fire Authority, Content development plan and IA](https://www.tundra.com.au/work/country-fire-authority-content-development-plan-and-ia/): Explore how Tundra helped Country Fire Authority improve content clarity through planning, information architecture and customer-focused structure. - [ABC Homes, Interactive home visualisation tool](https://www.tundra.com.au/work/abc-homes-interactive-home-visualisation-tool/): Tundra partnered with Metricon to create an interactive home visualisation tool that improved buyer engagement and decision-making. - [Media Super, Content comprehension testing](https://www.tundra.com.au/work/media-super-content-comprehension-testing/): Learn how Tundra helped Media Super improve communication clarity through research, comprehension testing and content optimisation. - [Nike, Locker Room](https://www.tundra.com.au/work/nike-locker-room/): Nike partnered with Tundra to create a premium locker room experience through digital design, technology and immersive retail engagement. - [Victorian Auditor-General’s Office, Digital report design](https://www.tundra.com.au/work/vago-digital-report-design/): See how Tundra helped VAGO transform complex reports into clear digital reading experiences through UX and design. - [Bendix, eCommerce development](https://www.tundra.com.au/work/bendix-ecommerce-development/): Discover how Tundra helped Bendix grow online sales through eCommerce strategy, UX design and development. - [Wellways, Website redevelopment](https://www.tundra.com.au/work/wellways-website-redevelopment/): Wellways engaged Tundra to improve usability and performance through website redevelopment, UX strategy and scalable CMS delivery. - [Politix, Website redesign](https://www.tundra.com.au/work/politix-website-redesign/): Explore how Tundra helped Politix elevate online shopping through website redesign, UX improvements and premium digital presentation. - [Bendix, User research and website journey optimisation](https://www.tundra.com.au/work/bendix-user-research-and-website-journey-optimisation/): Tundra partnered with Bendix to improve customer journeys through UX research, insights and website optimisation. - [JD Sports, AF1 40th anniversary quiz](https://www.tundra.com.au/work/af1-40th-anniversary-quiz/): Learn how Tundra helped JD Sports drive engagement through an interactive Nike AF1 anniversary quiz campaign. - [Metricon, MyHome handover website](https://www.tundra.com.au/work/metricon-homes-myhome-handover-website/): Metricon worked with Tundra to streamline customer handovers through digital platform design, UX and development. - [Bendix, Moto website](https://www.tundra.com.au/work/bendix-moto-website/): Discover how Tundra helped Bendix launch a dedicated Moto website through strategy, design and development. - [RMIT, Umibot chatbot](https://www.tundra.com.au/work/umibot-chatbot/): Explore how Tundra helped RMIT improve engagement through chatbot strategy, conversational UX and digital development. - [Metricon, Where we build](https://www.tundra.com.au/work/metricon-homes-where-we-build/): Tundra helped Metricon simplify customer research through an interactive location search tool and UX design. - [Sustainability Victoria, Small Acts Big Impact quiz](https://www.tundra.com.au/work/sustainability-victoria-quiz/): Learn how Tundra helped Sustainability Victoria drive behaviour change through an interactive sustainability quiz campaign. ## Clients - [ABC Homes](https://www.tundra.com.au/clients/abc-homes/) - [Australia Post](https://www.tundra.com.au/clients/australia-post/) - [Bendix](https://www.tundra.com.au/clients/bendix/): Our range includes brake pads, rotors, brake shoes, and auto care products for a wide range of vehicle types. Explore our products to find your fit. - [Bendix Moto](https://www.tundra.com.au/clients/bendix-moto/) - [BSI](https://www.tundra.com.au/clients/bsi/) - [Country Fire Authority](https://www.tundra.com.au/clients/country-fire-authority/) - [Country Road Group](https://www.tundra.com.au/clients/country-road-group/) - [Crown Hotels](https://www.tundra.com.au/clients/crown-hotels/) - [Eden Brae Homes](https://www.tundra.com.au/clients/eden-brae-homes/) - [efm](https://www.tundra.com.au/clients/efm/) - [Employment Plus](https://www.tundra.com.au/clients/employment-plus/) - [Federation University](https://www.tundra.com.au/clients/federation-university/) - [Foot Locker](https://www.tundra.com.au/clients/foot-locker/) - [GOTAFE](https://www.tundra.com.au/clients/gotafe/) - [Grill'd](https://www.tundra.com.au/clients/grill'd/) - [JD Sports](https://www.tundra.com.au/clients/jd-sports/) - [Lowe Living](https://www.tundra.com.au/clients/lowe-living/) - [Media Super](https://www.tundra.com.au/clients/media-super/) - [Metricon](https://www.tundra.com.au/clients/metricon/) - [Minifie Architects](https://www.tundra.com.au/clients/minifie-architects/) - [Monash University](https://www.tundra.com.au/clients/monash-university/) - [Nike](https://www.tundra.com.au/clients/nike/) - [Oceania Offshore Wind](https://www.tundra.com.au/clients/oceania-offshore-wind/) - [Officeworks](https://www.tundra.com.au/clients/officeworks/) ## Optional - [My design internship at Tundra: 5 key lessons](https://www.tundra.com.au/blog/my-design-internship-at-tundra-5-key-lessons/): Explore 5 lessons from a digital design internship at Tundra, including creative feedback, collaboration, curiosity, and hands-on experience working on major brand campaigns. - [AI can make more. It still can’t decide what matters.](https://www.tundra.com.au/blog/ai-can-make-more-it-still-cant-decide-what-matters/): AI can generate more content, faster. But output is not strategy. Learn why judgement, direction and decision making matter more than ever in the age of AI. - [AI at Tundra: tools, thinking and talent](https://www.tundra.com.au/blog/ai-at-tundra-tools-thinking-and-talent/): Discover how Tundra uses AI responsibly to improve delivery, support teams, and create client value, while keeping quality, expertise and human judgement at the centre. - [AI is not the shortcut you think it is](https://www.tundra.com.au/blog/ai-is-not-the-shortcut-you-think-it-is/): AI can speed up production, but it will not fix unclear briefs, slow decisions, or broken processes. Learn where AI creates real efficiency. - [Accessibility and Inclusivity: what's the difference?](https://www.tundra.com.au/blog/accessibility-and-inclusivity-whats-the-difference/): Accessible and inclusive – a pair of words that are often inseparable or used interchangeably. - [Closing the deal: the power of point-of-action assurances](https://www.tundra.com.au/blog/closing-the-deal-the-power-of-point-of-action-assurances/): Whether someone is about to complete a purchase on an eCommerce site or sign up to your weekly newsletter, the point at which a website visitor is ready to take action is delicate. - [The world's population is ageing rapidly. Designers need to take notice.](https://www.tundra.com.au/blog/the-worlds-population-is-ageing-rapidly-designers-need-to-take-notice/): As the world's population steadily ages, the imperative to design digital products that cater to their needs becomes increasingly pressing. Designing for older people isn’t just a matter of inclusivity, but a pathway to creating digital experiences which benefit everyone. - [The dangers of assumption-driven design](https://www.tundra.com.au/blog/the-dangers-of-assumption-driven-design/): No matter your role within an organisation, it's easy to fall into the trap of making assumptions and letting them guide your decision-making. - [How accessibility helps your SEO](https://www.tundra.com.au/blog/how-accessibility-helps-your-seo/): When we think about accessibility, we often think about it in isolation, or just in relation to user experience. However, improving the accessibility of a website can have flow-on effects for SEO. Here’s a range of strategies to both improve your website’s accessibility and SEO. - [A/B and multivariate testing: Part II test](https://www.tundra.com.au/blog/a-b-and-multivariate-testing-part-ii/): A step by step guide to A/B testing and multivariate testing your website to improve your conversion rate. - [My freshman year as a Tundra designer](https://www.tundra.com.au/blog/my-freshman-year-as-a-tundra-designer/): Monday morning. Blasting some bangers through the office and bopping at my desk in our final working week of 2023, and it got me reflecting on my first full year as a Digital Designer at 188 Gertrude St, Fitzroy... - [10 basic steps to make your website accessible](https://www.tundra.com.au/blog/10-basic-steps-to-make-your-website-accessible/): Accessibility should be one of the primary concerns of anyone who works in the online space. Ensuring websites are usable by everyone is not just important; it is essential. - [Why you need a UVP (and how to create one)](https://www.tundra.com.au/blog/why-you-need-a-uvp-and-how-to-create-one/): In the online space, where competitors are a click away, your website must communicate what makes you different to prospective clients/customers quickly and effectively. One of the most powerful ways of doing this is through a unique value proposition (also known as a unique selling proposition) statement. - [AB and Multivariate Testing for Success: Part I](https://www.tundra.com.au/blog/ab-and-multivariate-testing-for-success-part-i/): Optimising your website is crucial to engage prospects and drive growth in today's business landscape. But with so much riding on the success of your website, making even small changes to your website carries considerable risk. - [What is a headless CMS?](https://www.tundra.com.au/blog/what-is-a-headless-cms/): What a headless CMS is and how it fits into the modern web development environment. - [A guide to UX/UI localisation](https://www.tundra.com.au/blog/a-guide-to-ux-ui-localisation/): There’s a lot to consider when it comes to localisation, from font choice to iconography. Here are our top tips for designing for international markets. - [How well do you know your customer? Consumer trends in 2023](https://www.tundra.com.au/blog/how-well-do-you-know-your-customer-consumer-trends-in-2023/): The pandemic left some obvious and life-changing impacts on society, from a growing remote work culture, to the rapid digitisation of every aspect of our lives and a hyper-awareness of our health. - [How to migrate to Google Analytics 4](https://www.tundra.com.au/blog/how-to-migrate-to-google-analytics-4/): Understanding how users interact with your website is critical for making informed decisions about your online presence. Businesses worldwide spend vast resources on website analytics each year to ensure they are squeezing every last drop of performance from their online presence. - [Why we keep coming back to Craft CMS](https://www.tundra.com.au/blog/why-we-keep-coming-back-to-craft-cms/): We’ve been working with Craft CMS since 2017. Find out why it delivers best on our clients’ requirements. - [Our four studio values](https://www.tundra.com.au/blog/our-four-studio-values/): Over time, we’ve simplified how we talk about what matters. As a small, focused studio, we don't revisit our values occasionally. They show up in how we work every day, how we collaborate, and how we make decisions. At the centre of it is a simple idea. Strong teams with a shared purpose produce the best work.