
YoGo Alley 2 is one of Australia's most successful brand driven consumer kids sites to date!
Continuing on from YoGo Alley 1 (which was built by Rob Lawn, of Tundra for Tequila Melbourne, back in early 2000) YoGo Alley 2 moves from a CD format to the web, taking advantage of both broadband and cutting edge developmental practises that allow for rich media to be delivered via the web alone.
It consists of an interactive street scene, with new buildings being released every month, all packed full of games puzzles and general interactive silliness. YoGo Alley has drawn a huge database of loyal members, visiting over 150,000 times a month! Average session times are creeping up to the 20 minute mark which is close to the time given to a typical cartoon on TV.
YoGo Alley 2 is proving that an online branding experience can not only engage and excite its audience, but that it can compete with existing, more established media in becoming a main point of contact for a brand.
Tundra has exclusively developed YoGo Alley 2 for National Foods PTY LTD.
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